overview
the alcohol industry hasn’t changed in 100 years, so haus is on a mission to redesign how it works — from the ingredients used, to the way the bottles are shipped directly to doorsteps.
tools
adobe creative cloud and figma
the alcohol industry hasn’t changed in 100 years, so haus is on a mission to redesign how it works — from the ingredients used, to the way the bottles are shipped directly to doorsteps.
tools
adobe creative cloud and figma
role
designer
designer
timeline
7 weeks
7 weeks
team
jacqueline gambino
sunnie yeung
tiffany wang
jacqueline gambino
sunnie yeung
tiffany wang
information
introduction
traditional entertaining often leans on heavy drinking, stress, or excess. haus aligns indulgence with integrity. Consumers crave elevated, and intimate experiences that feel worth it.
strategy
addressing consumer pain point of hangovers, regret, physical discomfort. reframes entertaining as something to look forward to rather than to fear.
media channels
ooh
we connect contrasting experiences showing that drinking can be an elevated and enhanced experience without sacrificing your morning from being out late or being hungover.
social media
our audience includes mostly social media users. using online platforms allows haus to spread the message to our target audiences to tell them about how drinking can be enjoyable than something that instills guilt.
interactive
to support the intimate drinking experience, we created an interactive microsite called "haus party" which reimagines staying in as something exciting and memorable. it encourages people to slow down, connect, and create special moments together through trendy, or niche ideas and shared experiences.
we connect contrasting experiences showing that drinking can be an elevated and enhanced experience without sacrificing your morning from being out late or being hungover.
social media
our audience includes mostly social media users. using online platforms allows haus to spread the message to our target audiences to tell them about how drinking can be enjoyable than something that instills guilt.
interactive
to support the intimate drinking experience, we created an interactive microsite called "haus party" which reimagines staying in as something exciting and memorable. it encourages people to slow down, connect, and create special moments together through trendy, or niche ideas and shared experiences.
